Busted Babies

A little while ago I wrote a post analyzing the business model of renting baby clothes. (see it here). While I loved the problem that this business could solve and loved the value added, I simply could not see the financial viability of the company. I just heard that PlumGear, a company tackling this business, went out of business. PlumGear: I’m sorry to see it end like this. I truly hoped you would prove me wrong! You had a strong run and you had some amazing momentum, which should be commended. For the sake of my future children, I hope another company can pull this off. Someone please let me know when it comes around!

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